Define the right customer.
Your services. Your locations. What you don’t sell. We need your business context to recognise a mismatch.
YOUR BUSINESS → THE BENCHMARK
INDEPENDENT GOOGLE ADS REVIEWS
Every click
should have
a point.
Someone looking for a job isn’t looking to hire you. We find paid searches that don’t fit your business—and show you what to review.
Your account. Your agency. An independent check.
THE RIGHT CLICK?Interactive example
WHAT SOMEONE SEARCHED
office cleaning jobs
↓Your advert can still attract this search
WHAT YOUR BUSINESS SELLSOffice cleaning contracts
DIFFERENT INTENT. WRONG FIT.They want a job.
They want a job.
You want a customer.
Review this search for exclusion from your customer-acquisition campaign.
AI-assisted analysis. Human-checked recommendations.
Illustrative example, not a live advert or customer result.
01 — FIND THE MISMATCH↓ KEEP SCROLLING
↗ Search-term exports accepted↗ No passwords required↗ No automatic account changes
THE METHODLess guesswork.
Less guesswork.
More “why are we
paying for that?”
You don’t need another dashboard to check. You need a short, clear list of searches worth looking at.
Follow the actual searches.
Share a Google Ads search-term export, or arrange read-only access. We compare those searches with what you offer.
ACCOUNT DATA → THE EVIDENCE
Get a considered action list.
Keep, clarify or review for exclusion. Each recommendation gets a human check and a plain-English explanation.
HUMAN REVIEW → YOUR NEXT MOVE
OPEN THE REPORTNo mystery score.
No mystery score.
Here’s the evidence.
See the searches, their historical cost and the reason behind each recommendation.
AdBearing / SEARCH REVIEWFICTIONAL SAMPLE
EXAMPLE BUSINESS
Office cleaning company
Recurring cleaning contracts · illustrative 30-day period
£84.00Past spend on flagged searches
Business scope: sells recurring office cleaning; does not offer recruitment or sell cleaning products. One-off deep cleans need confirmation.
| Actual search term | Past spend | Recommendation | The reasoning |
|---|
ⓘ
Historical cost is not a savings forecast. These are fictional figures. A flagged search needs review before any exclusion. No changes have been made to an account.
Made to discuss with your agency. Or act on yourself.Get your own review ↗
CONTEXT BEFORE AUTOMATIONZero conversions?
Zero conversions?
That’s not the
whole story.
A relevant search can fail to convert. An ambiguous search can still bring a good customer. We check the intent before suggesting you block it.
Our focus: Google Search term relevance. Bidding, campaign rebuilds and conversion-tracking repairs are separate work.
✓
“commercial office cleaners”
KeepA service you sell. Relevant—even with no recorded conversion.
?
“one-off office deep clean”
ClarifyDo you offer this? Ask before excluding it.
Automation finds patterns.
Context makes the decision.↗
Context makes the decision.↗
LET’S GET YOUR BEARINGSWhat are your
What are your
clicks really
looking for?
Start with a free initial review. We’ll establish whether there’s a useful problem to solve before proposing paid work.
01
Tell us about your business.
02
We arrange an export or read-only access.
03
You get findings. You decide what’s next.
STRAIGHT ANSWERS
Good questions.
I already have an agency. Is this for me?+
Yes. This is an independent check you can discuss with your current agency. You don’t need to change providers.
Will you change anything in my account?+
Not during the review. Read-only access cannot make changes. Any later implementation requires separate authorisation and appropriate access.
Can you guarantee savings?+
No. We identify potentially irrelevant searches and show their historical cost. Future savings cannot be inferred directly from that amount.
Do I have to give you account access?+
No. Start with a search-term report export. Google does not disclose every search in this report, so we review the available data rather than claim complete coverage.
What happens after the free review?+
If there is a useful problem to solve, we can scope a paid cleanup or ongoing monitoring. You receive the scope and price before agreeing to anything.